I am Olga. I am a multi-disciplinary creative. My projects range from brand identity to consumer software development, to physical product design. My clients include Billboard, Jet.com, Adweek, and Verizon, among others.
Regardless of vertical, my work is driven by two key principles: achieve client objectives, and create compelling user experiences.
Spark Ideas LLC
Creative director & designer
After years of association with its parent company, Spark Ideas, LookLook needed its own identity and visual aesthetic as the flagship product in the portfolio. We needed to drive awareness of the LookLook brand while firmly anchoring it as a sophisticated, cutting-edge research platform.
Our approach was three-fold. First, we created a new brand identity from the ground up, including brand personality, values, tone and voice, and visual identity. Second, we migrated the most topical and relevant content from the parent brand, in order to maintain organic search rankings, as well as establish the brand’s position as a thought leader. Third, through a series of bespoke email campaigns, we reached targeted influencers in the space, thus magnifying the impact of our marketing through the power of earned media.